A full-funnel social campaign for Parels van de Stad
For Parels van de Stad, we developed a full-funnel social campaign designed to move beyond just artists and ticket sales. This festival lives at the intersection of culture, diversity, fashion, lifestyle, music and the city of Amsterdam — and our strategy aimed to bring that identity to the forefront.
Results
Partnerships
We partnered with local brands like FOUR Amsterdam, Filling Pieces and Baskèts to co-create a content series rooted in community and shared values. Together with Topnotch newest artist, Romeijn, we launched a festival anthem that reached over 600K streams, including a live performance on the MainStage.
To build organic momentum, we activated 60+ TikTok creators, each showing their outfit prep and personal build-up to the event — resulting in over 750K views.
We also launched a storytelling-led headliner reveal, combined with a lead gen campaign that sold 2,000+ tickets in 72 hours.
Outshine, outperform, overtake. Let’s do this.
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