Creating festival hype for Oranjebloesem on TikTok
For the Oranjebloesem Festival, we took full control of the TikTok channel in the lead-up to the 2024 edition. Over the course of four months, we focused on building momentum, growing the audience, and generating excitement through platform-native content that captured the festival’s unique energy and vibe.
Results after 4 months
Turning attention into anticipation
Our goal was simple: make Oranjebloesem unmissable on TikTok. We created a consistent stream of short-form videos that highlighted everything from behind-the-scenes moments to artist announcements, crowd reactions, and trending audio formats — all tailored to resonate with festival-goers and music lovers on TikTok.
By tapping into the culture of the platform and reacting in real time to viral trends, we transformed the channel into a dynamic storytelling tool — turning passive scrollers into hyped-up ticket buyers.
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