Building a niche authority
on
Instagram
For Mediceuticals, we focused on building a strong content presence within a very specific niche: professional hair and scalp care. Our goal was to educate and inspire, by creating high-quality, informative content that spoke directly to professionals and B2B audiences within this specialized field.
From the outset, we positioned the brand as a thought leader — not just by showcasing products, but by sharing valuable knowledge, practical tips, and results-driven content that reinforced Mediceuticals’ expertise and credibility.
Results after 6 months
Strategic use of Paid media
To extend reach beyond the organic audience, we strategically repurposed the content for Meta advertising campaigns. These campaigns were designed to amplify the most effective posts, target relevant professional segments, and generate qualified B2B leads.
The combination of organic consistency and paid strategy allowed us to strike the perfect balance between trust-building and performance marketing.
Outshine, outperform, overtake. Let’s do this.
Plan your call
Book a no-obligation call to explore how we can turn your goals into real achievements with our proven strategies.
Discover:
- How our team delivers winning results.
- How to scale your marketing faster, smarter, and more profitably.
- Why we outperform agencies, freelancers, and in-house teams.
- How to find the ideal combination of services that seamlessly align with your needs and goals.
- Together we grow
- Flexible agreements