Driving scalable growth on TikTok
For Joya’s TikTok channel, we developed a strategy centered around native content — creative formats that align perfectly with the behavior and expectations of TikTok users. Instead of polished branding or traditional ads, we focused on an approach built on authenticity, speed, and relatability.
We immersed ourselves in the world of TikTok trends, sounds, and visual styles, building a content library that not only reflected the brand but felt right at home on the platform. This consistency in style and tone helped the channel quickly gain traction with the right audience.
Results after 6 months
Data-driven creativity that delivers
The strength of the channel came from the continuous interplay between creativity and performance data. By analyzing every piece of content for engagement, watch time, and conversions, we were able to iterate quickly and develop new ideas based on what truly resonated.
We tested a wide range of creative hooks in the first few seconds, leaned into seasonal themes, and experimented with popular TikTok formats like “What’s in my bag,” “Day in the Life,” and comment replies.
Thanks to this strategic approach, the account grew organically, quickly, and consistently. In the fifth month, we reached a key milestone: one of our videos went viral and surpassed 2 million views.
This wasn’t just a spike in visibility — it was a clear signal that the brand was truly connecting with its audience. The video led to a significant increase in followers, profile views, and product interest — all direct outcomes of our content strategy.
Outshine, outperform, overtake. Let’s do this.
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